Backdorm Boys (Motorola Ad)
April 30th, 2009
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Motorola earned the Gold Award for the “most effective use of interactive marketing — new media” at the 2006 Asian Marketing Effectiveness Awards. Central to our Moto Lipsync campaign were the “Backdorm Boys,” two students who leapt to fame for their spoof lip-synching music video of the Backstreet Boys’ song “As Long As You Love Me.” Motorola used these real-life roommates to promote our low-price-tier phones to China’s young handset buyers.
Duration : 0:3:15
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